Marketforce360

A 2 million holistic human centred approach to solving last mile distribution in Kenya

Overview

MarketForce360 is a web platform that enables manufacturers & distributors to shorten their sales and distribution cycle by 50%, gain market visibility through real-time data capture, and save time and money by optimizing man-powered activities. MarketForce's goal is to create a seamless mobile app and web portal experience (UI/UX) for existing customers to provide an end-to-end sales and distribution automation platform. This will provide managers, executives and sales agents to scale their companies' revenue and gain market share in Africa's fragmented and informal retail economy.

Goal

  • Help FMCG brands to make the best of their sales, distribution & marketing activities, and teams based on market trends and consumer purchasing habits.
  • Streamline order placement & delivery processes to customers
  • Facilitate efficient customer relationship management from real-time lead entry, follow-ups, till closing, all with smart analytics.

Strategy

  • Create a user-friendly interface across all devices and user types, especially for users with relatively lower technology savviness
  • Optimize customer flows for the product's operation in offline mode for geographical areas with little connectivity
  • Design smart reports for decision-making users based on three imperatives: easy-to-read tabs, great data visualization, and flexible views

Results

  • $500M+ in sales transactions to date
  • In June 2021, MarketForce acquired a Series A investment round worth $2 million, and brought several strategic angel investors into the fold as part of their acquisition-driven growth & expansion strategy.

Insights

We designed & built the AHSA platform's front-end using a modular system, which involved creating system components that could be used in multiple use cases. This component-based   design process would enable the xetova team to build further functionality on their own in future.

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Tugi Kirema, Business Development Lead
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