Creative Consillium's Fresh Site

Overview

ZIA Africa’s online store used dynamic product targeting and Instagram to match their audience’s interests when it mattered the most. The fashion brand’s sizeable community on Facebook & Instagram loved shopping from the brand, but they needed a smoother shopping experience after Covid19 hit in 2020. Once we set up ZIA’s online store on Shopify and linked their social media platforms, ZIA was able to pull their followers directly into their store and get detailed analytics about their customers’ habits. This way, they could predict the next best products to sell.

Goal

Create an easy shopping experience for their direct & social customers
Enable smooth payment consolidation for ZIA Africa
Leverage social media accounts to improve engagement and increase sales revenue
View reports on product performance, customer habits, sales trends, orders and expenses

‍

Strategy

Bring the store closer to ZIA's social community through Instagram shop
Integrate retargeting campaigns to boost customer loyalty
Use data analytics to monitor customers' behavior and provide automatic content recommendations

‍

Results

Financial Impact

240% more revenue
178% more sales
28% higher average order value per customer

Social impact

30% upwards social community growth on Instagram & Facebook

‍

Insights

Powering Zia with shopify

Why did we use Shopify as the store's platform?

Flexible scalability. This would enable ZIA to set up physical stores, and separate inventory & assign staff. This would also provide in-depth performance reports about the stores.
Dynamic recommendations & retargeting. Shopify would provide automatic product recommendations for customers based on statistics on their location, related purchases, and viewing habits.

‍