ZIA Africa

How we helped ZIA Africa’s sales rise by 60% in 3 months

Overview

ZIA Africa’s online store used dynamic product targeting and Instagram to match their audience’s interests when it mattered the most. The fashion brand’s sizeable community on Facebook & Instagram loved shopping from the brand, but they needed a smoother shopping experience after Covid19 hit in 2020. Once we set up ZIA’s online store on Shopify and linked their social media platforms, ZIA was able to pull their followers directly into their store and get detailed analytics about their customers’ habits. This way, they could predict the next best products to sell.

Goal

  • Create an easy shopping experience for their direct & social customers
  • Enable smooth payment consolidation for ZIA Africa
  • Leverage social media accounts to improve engagement and increase sales revenue
  • View reports on product performance, customer habits, sales trends, orders and expenses

Strategy

  • Bring the store closer to ZIA's social community through Instagram shop
  • Integrate retargeting campaigns to boost customer loyalty
  • Use data analytics to monitor customers' behavior and provide automatic content recommendations

Results

Financial Impact

  • 240% more revenue
  • 178% more sales
  • 28% higher average order value per customer

Social impact

  • 30% upwards social community growth on Instagram & Facebook

Insights

Powering Zia with shopify

Why did we use Shopify as the store's platform?

  • Flexible scalability. This would enable ZIA to set up physical stores, and separate inventory & assign staff. This would also provide in-depth performance reports about the stores.
  • Dynamic recommendations & retargeting. Shopify would provide automatic product recommendations for customers based on statistics on their location, related purchases, and viewing habits.

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Tugi Kirema, Business Development Lead
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