ZIA Africa’s online store used dynamic product targeting and Instagram to match their audience’s interests when it mattered the most. The fashion brand’s sizeable community on Facebook & Instagram loved shopping from the brand, but they needed a smoother shopping experience after Covid19 hit in 2020. Once we set up ZIA’s online store on Shopify and linked their social media platforms, ZIA was able to pull their followers directly into their store and get detailed analytics about their customers’ habits. This way, they could predict the next best products to sell.
Powering Zia with shopify
Why did we use Shopify as the store's platform?
“I love working with clients on complex problems and orchestrating our vast capabilities to solve them.”